​

If the customer has had a unique experience since the first contact with your brand and, even after the purchase, even if the competition tries hard to create competitive advantages, he will not change the product or service, because he knows that the added value is worth it.

In more promising situations, a customer who is highly satisfied with a brand is willing to pay even a higher price because they know that the return will be valuable: 86% of consumers are willing to pay more for a better experience.

This makes it easy to understand the difference between offering a product or service with unique features and selling these same items with added value. Customer experience is one of these values, which adds a lot and makes any customer prefer your brand.