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All the care we take when getting ready for an interview or a party is partly to make a good first impression, right? The brand's visual identity is what makes the first impression.

Now, to build a successful visual identity, you need to take some care in addition to choosing the colors, letters and shapes that best reflect your business. You also need to include your company's differentiators, align it with the idea of marketing segmentation , build branding and take some care with the brand in all the different media in which the brand is inserted.